If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. In addition to the tools mentioned above, there are several other noteworthy options that can enhance your SEO strategy.

seo tools

The SEO Writing Assistant helps you write original, SEO-friendly content that’s easy to read and aligns with your tone of voice. Last but not least, track your acquired links in the “Monitor” tab. SEOQuake is a free browser extension that allows you to check SEO parameters for webpages while browsing the Internet. From on-page SEO audits to domain and URL comparisons, SEOQuake gives you the power to gain SEO insights from the Internet with just a few clicks.

They’re not just about providing numbers and graphs; they’re about offering insights and strategies to enhance your website’s visibility and performance. A free version of Screaming Frog lets you crawl up to 500 URLs. The paid plan costs $249 per year and adds functionality like audit scheduling and a near-duplicate content checker. Ahrefs also shines in its technical SEO audit reporting and has a few more rank-tracking features. If your customers come from a specific geography, you need to know if your website ranks for relevant keywords in that location.

This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. Google Search Console (GSC) is a free alternative to SEO Gets. It lets you track keyword performance, impressions, clicks, and average positions over time. For example, if I focus on SEO, YouTube, or backlinks, I can easily check their clicks and impressions. Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can).

seo tools

You can monitor performance across desktop and mobile, view historical trends, and see how SERP features (like featured snippets) impact visibility. The reporting interface is clean, visual, and easy to interpret, which makes it ideal for client work or internal reporting. The best SEO tools stand out because they offer accurate data, are easy to use, fit specific business needs, and provide real value for their price. They help marketers perform essential tasks like keyword research, technical audits, and performance tracking efficiently and reliably. Other platforms offer a full suite of SEO capabilities in one dashboard, allowing you to manage keywords, competitors, backlinks, and content all together. Semrush’s solutions highlight many technical analytics, so you can keep up with your position on search engines.

Best Free SEO Tools Reviewed In 2025

seo tools

It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places. For any business with a website in need of quality traffic & measurable results. Having a KEYWORD-RICH domain name is an important factor for Search Engine Optimization. This tool helps you ensure that your link partners are linking back to your website.

seo tools

Beyond ROAS: Aligning Google Ads With Your True Business Objectives

You may be working with an affordable budget, but Screaming Frog stands out SEO Anomaly as a staple in the SEO toolkit, offering stellar technical auditing at a fraction of the price. Yet, if you want more help in SEO, you can check out our services. As Dopinger.com, we’re building professional SEO services; that’s why these tools are designed to offer the most accurate results for professional purposes. For example, instead of analyzing your competitors one by one, tools can do it for you easily in a very short time. Our goal is to examine your website, assist you in tracking its performance, and aid you in developing SEO tactics that will enhance your website without costing you any money. You can then concentrate on enhancing your website’s functionality and SEO tactics.

To start, consider your goals and how you plan to achieve them. WooRank joins Forbes Advisor’s list of top SEO tools for a number of reasons, including simplicity, reliability and the actionable insights it delivers. WooRank’s interface was designed with ease of use in mind; the consensus in user reviews is that the platform is easy to navigate. KWFinder doesn’t have the massive feature collection you’ll find in a power tool such as Ahrefs or Semrush. Yet, KWFinder’s suite of SEO essentials makes it an ideal keyword tool for those on a budget. Ahrefs offers four pricing plansthat range from $108 to $374 per month when paid annually.

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